The objective of this study is to examine original survey results as they pertain to the creation, flexibility, and fragility of Premier League football fan identities.Contrasting survey results of Twitter fans with the immediate online reaction to the announcement of the European Super League, this study gives a fan-oriented perspective on the relationship between loyalty, success, and the increasing hyper-capitalization of the sport. Would fans sacrifice sporting success for a return to the community values that attached them initially to the club? At what point would they draw that line?
Level of Honors
magna cum laude
Sada Segovia, Cristina, "Money Can’t Buy Magic: The Premier League Fan’s Identity Crisis in Response to the Hyper-Capitalization of the Sport" (2021). Lawrence University Honors Projects. 160.