This is President Richard Warch's welcome address to new students and parents from the fall of 2003. He used "In Praise of Seriousness" as his welcome address from 1993 to 2003, with minor changes from year to year to accommodate the new classes. The address includes one of Warch's most well-known phrases: "Your business here is to learn."
Warch, Richard, "In Praise of Seriousness" (2003). Presidential Addresses. 38.